The All India Football Federation (AIFF) is the organization which manages the game of association football in India. It administers the India national football team and also controls the I-League, India’s premier domestic club competition, in addition to various other competitions and teams. The AIFF was founded in 1937 and its logo had remained unchanged ever since. With AIFF’s renewed efforts to promote football in a nation largely obsessed with cricket, they needed a new identity which the players and the fans would wear with pride.
VIO by Coca Cola
As the sales of sweetened carbonated beverages continue to decline, Coca-Cola is taking steps to diversify into manufacturing healthier beverages. As a part of their diversification efforts, Coca-Cola proposed to launch a ready to drink milk beverage called Vio. The product is pitched at young adults who lead a hectic lifestyle, are constantly on the move and often skip meals. The enriched milk promises to fill these nutritional gaps.
The product identity
UTTARAKHAND NATIONAL GAMES 2018
Indian National Games are held once every three to four years and the next national games will be hosted by the state of Uttarakhand in 2018. The national games does not have a definite identity, instead it changes every time to reflect the characteristics of the host state. The state of Uttarakhand is one of the most picturesque states in India, abound in natural resources, flora and fauna. The state is also home to a beautiful and unique bird called the Himalayan Monal. The bird served as an inspiration for this logo.
Non Linear Labs
Non Linear Labs is a technology think tank and startup incubator based out of London, UK. It creates a space and provides funding opportunities for startups who are working in the field of next generation wearable technology and Internet of Things. While most incubators fund only those projects which are quickly monetizable, Non Linear Labs stands out and funds ideas which may not make money right away but are excellent socially responsible ideas.
IMBYOU is an e-commerce company based out of Reading, UK. Started by a product designer, they aim to form a collective of designers who can sell their handcrafted products through the website. IMBYOU also has an offline presence and frequently organizes exhibitions and workshops to promote handcrafted products. The identity of IMBYOU takes inspiration from the act of bending paper clips to form new shapes.
CEAT is India’s biggest tyre manufacturer and for the longest time it has been working on a business-to-business model. With the rise of car enthusiasts in the country, CEAT aims to move into the business-to-customer model with their Ceat Shoppe line to tyre retail store. This project was one of the larger projects I worked on at Elephant Pune in collaboration with the space design team. I was responsible for creating the interior graphics.
Mexitup was Delhi’s first mexican quick service restaurant. Inspired by the street food vendors of Mexico, the owners of Mexitup wanted to bring the same flavour and authenticity to the food lovers of Delhi. The clients gave us a free reign over the branding process and we decided to create a brand which was fun, informal and inviting. Since mexican cuisine was largely unknown in India, we did have to use some cultural cliches and created a mascot called Macho Nacho. The rest of the identity revolved around puns on mexican words.
Founded in 1925 in a small hilly village in northern India, Prem Sweets became one of the most famous manufacturers of Indian sweets. In the age of automation, they still take pride in hand crafting their products. For the longest time, they never bothered to create a logo or go through a branding exercise for their business but with their recent desire to expand and take the business international, they felt the need to be branded. While most sweets manufacturers shy away from handmade products, the owners of Prem Sweets take pride in the hands on process and wanted their brand to reflect the same spirit. To bring forth this spirit, I created a hand drawn logo rendered in the cross hatching process.